An In-Depth Analysis of Cellphones & Their Chips

Report No: 1110

Cellular handset shipments grew a healthy 12% in 2010 to 1.5-billion units. That in comparison with 2009's negative 1.3% growth. We predict a strong, but more traditional growth in 2011 of 4.3%, but smartphones will continue to do better, growing 15.4% to the 318 million level this year.  The report provides extensive forecasts for all handset types and virtually all cellphone chips through 2015.

This is likely the most extensive market analysis of both handsets and chips available.  While others concentrate on tracking the top 6 handset companies, we track the top 34. And, we track each of those handset companies' shipments by air interface (GSM/HSPA/CDMA/etc.).

hough Samsung and Apple are growing faster, Nokia continues to be the leading handset vendor.  However, Nokia's average handset selling price is among the lowest because of their huge share of the low-end markets in China, India and Africa.  Nokia still reigns as the largest vendor of smartphones, but smartphone vendor Apple is catching up, as illustrated in the graph below:

This extensive (654-page) market study covers cellular handsets, the integrated circuits that enable those devices and the vendors of both.  We don't just track basebands and application processors, we also track and forecast RF transceivers, power amplifiers, power management units, Wi-Fi, GPS, AM/FM, Bluetooth, audio codecs, image sensors, display controllers, MEMS, Sensors, NFC, ultra-low-cost modems of all types and more.  Our informed views on the global market and trends will be of great benefit in your long-term planning.  We provide vendor market shares for virtually all cellphone chip types.

Of course, the buzz is now about fourth-generation cellular, in the form of LTE (Long Term Evolution).  We devote much of the report to LTE and forecast both handsets and integrated circuits for it, as well.

The cellphone continues to be the physical and market magnet that is pulling in the functionality of digital cameras, PDAs, MP3 players, GPS navigators, Wi-Fi, Bluetooth, AM/FM Radio, mobile TV, smart cards and fingerprint sensors.  It is important to understand that the cellphone is quickly becoming the dominant market for virtually all of these functions.  If your company is involved with any products that provide these functions, you will need to know how these traditional markets will change significantly because of cellular technology. You are sure to find the study to be immense value in your future product and market planning.

This study explores the dynamics of each of these functions and profiles the chip providers for each of them.

While a few companies dominate the cellphone chip market, new peripherals are being added...creating opportunities for other vendors to target new chip types to get their piece of the market.  For example, this report covers the new AMOLED display modules that will begin to displace traditional LCDs.  The soon-to-be big NFC market is covered extensively. This study provides the key information needed for new opportunities and business plans.

With this valuable resource, you will be better equipped to understand the market and new business opportunities, to know your potential customers and to be better informed about your competitors.  We believe that there is no other cellphone or cellphone chip market study available that has the breadth or depth of coverage of this one. You are invited to scan the 18-page table of contents to get an idea of the full extent of this valuable study and all of the companies and components covered.

As with all of our reports, your satisfaction is guaranteed.

A (Very Brief) Report Outline :

TOP HANDSET VENDORS RANKED
Market Dynamics & Trends
2010 Global Handset Supplier Performance: Top 34 Suppliers

• Market Ranking
• Vendor Profiles

HANDSET VENDOR PROFILES & MARKET SHARES
2010 By Air Standard:

• GSM/GPRS
• EDGE
• CDMA2000-1xEV
• CDMA2000-1xEV-DO
• 1xEV-DO/Rev A & B
• WCDMA/UMTS
• WEDGE
• HSDPA/HSUPA
• HSPA+
• LTE
• TD-SCDMA
• PDC/PHS/PAS
• iDEN

GLOBAL HANDSET FORECASTS
(Revenue & Units through 2015)
By Air Standard

FORECASTS FOR VIRTUALLY ALL CELLPHONE CHIP TYPES
Supplier 2010 Market Shares and Chip Forecasts Through 2015:

• Digital Baseband Processors (DBB)
               & By Air Interface
• RF Transceivers
              & By Air Interface
• Communication Processors (DBB+Apps)
              & By Air Interface
• Ultra-Low-Cost Modems
• & By Air Interface
• RF Power Amplifiers
• Power Management Units
• Application Processors (Apps)
• Graphics/Image Coprocessors
• Camera Sensors
• AM/FM Stereo & RDS
• Mobile TV (all types)
• Bluetooth Chips
• Wi-Fi Chips
• GPS Chips
• Combo Chips
• MEMS of several types
• Sensors of several types
• Post-LCD Modules (AMOLED, etc.)
• Touch-Screen Controllers
• Near Field Communication (NFC) Chips

Chip Supplier Profiles
By Product Type Above

Appendix:
Wireless Abbreviations & Acronyms

AUTHOR

Carter L. Horney, a recognized authority on microprocessor and DSP implementation in telecommunications, is the author of this study.  Mr. Horney is an independent consultant and Forward Concepts Associate specializing in semiconductor product strategy and market planning.  He was formerly Division Planner for Rockwell International’s Digital Communications Division and earlier Strategic Marketing manager for Rockwell’s Semiconductor Products Division.  Mr. Horney was responsible for the product planning, which led Rockwell (now Conexant Systems) to dominate the worldwide FAX and dial modem chip market.  He was appointed a Rockwell Engineering Fellow and received many commendations for outstanding achievement in Computer Architecture, Engineering, Technical Marketing, Product Planning and Customer Relations.  Mr. Horney has a B.S. in Mathematics and Physics and an M.S. in Mathematics from Western Illinois University.

EDITOR

Will Strauss, President of Forward Concepts, is an internationally-recognized authority on markets driven by DSP Technology (and wireless is the largest DSP market), and was a significant contributor to this study.

SIZE
654 Pages, 120 Figures, 117 Tables, plus Appendix

Price
Hard Copy (B&W):
North American Price: $3,750.00
International Price: $3,850.00
(includes air courier delivery)

Electronic (PDF):
Enterprise License: $7,500.00 (worldwide)

Under the Enterprise License, the report is provided in electronic form (PDF), with the right to distribute to the purchasing organization’s employees, worldwide.