Strategies and Insight into the Emerging Class of Netbook, MID and Smartbook Devices
Report No. 9040
As the mobile data movement makes strides globally, a new breed of ultra-mobile devices with large-screens, 3D graphics and high-definition multimedia capabilities with all-day battery life is emerging. This report covers the three most popular devices; Netbooks, Smartbooks & Mobile Internet Devices (or MIDs) and the chips that enable them. While these device names are being used interchangeably by OEMs and the media, for the purpose of this report we define these devices as follows:
Netbooks – These are essentially scaled down notebooks with smaller screen sizes, most commonly in 9 and 10 inches and based on x86 CPUs, such as Intel's Atom family. Smartbooks – These are always-on devices based on ARM-based (most commonly Cortex-A8) platforms in screen sizes typically between 4 and 7 inches. MIDs – Mobile Internet Devices are essentially a subset of Smartbooks with a similar architecture, and always-on capability but built on an x86 platform.
This report provides detailed forecasts for all three devices and the many integrated circuits that enable them through 2014.
With this valuable resource, you will be better equipped to understand the dynamics of this emerging market, to know your potential customers and to be better informed about your competitors. As with all of our reports, your satisfaction is guaranteed. Some of the key findings include:
Besides appealing to the power traveler, small, low-cost Netbooks benefited from the downward mix experienced in the 2008 PC market as a consequence of consumer behavior resulting from the global economic slump.
Moving forward, however, Netbook users will place more emphasis on pervasive Internet connectivity that will drive increasingly higher penetration of embedded 3G (and later LTE) capability.
Smartbooks & Mobile Internet Devices (MIDs) will ship with near-ubiquitous 3G/LTE connectivity and will benefit from the pent up demand for a computation and multimedia intensive, always-on, ultra-mobile device.
LTE networks will begin to emerge in 2010 and will be the fastest growing air-interface technology in 3G/LTE Netbooks and Smartbooks/MIDs.
Just as Netbooks have taken market share from Notebooks, Smartbooks will take market share from Smartphones.
Netbooks & Smartbooks will spur growth of both PC Mobile Broadband and Handset-Centric Mobile Internet subscriptions.
The study provides detailed forecasts of Netbooks/Smartbooks & MIDs and compares them with our forecasts of Notebooks and Smartphones, as well. The individual integrated circuits forecast in the study are predicted to total $9.7 billion in 2014 and the report provides detailed forecasts for application processors, basebands, RF transceivers and for the myriad of ancillary chips that make up the devices.
Check the table of contents for details on the extensive coverage of this in-depth report.
About
the Author:
Satish Menon is the author of this report and an independent consultant and Forward Concepts Senior Analyst specializing in communications electronics. Most recently, Satish was Chief Technology Officer for a facilities-based provider of wholesale and retail voice telecommunication services where he architected a distributed, high-availability voice network that unified several circuit-based and packet-based protocols into a single packet-core network based on SIP protocol. Prior to this, he was founder and VP Product Development for Nuntius Systems, Inc. where he was responsible for all engineering activities that included activities involving voice codecs, GSM/GPRS/EDGE baseband/MAC, DSP based lower-power WLAN baseband/MAC and multimedia codecs. Mr. Menon led a multi-disciplinary team of over 120 engineers and was responsible for building several successful products from concept to completion, over a seven year period. His background includes product management in areas of wireless technology and platforms, real-time embedded systems, DSP implementations of wired/wireless technology and communication protocol stacks along with product positioning and strategic planning expertise. Mr. Menon has also consulted with several high-tech companies in the areas of communication and multimedia technology. He earned his Bachelor’s degree in Electronics and Communication Engineering from REC, Trichy, India and his Master’s degree in Computer Engineering from University of Southern California.
Contributor:
Carter L. Horney, a recognized authority on microprocessor and DSP implementation in telecommunications, is a major contributor to this report. Mr. Horney is an independent consultant and Forward Concepts Associate specializing in semiconductor product strategy and market planning. He was formerly Division Planner for Rockwell International’s Digital Communications Division and earlier Strategic Marketing manager for Rockwell’s Semiconductor Products Division. Mr. Horney was responsible for the product planning, which led Rockwell (now Conexant Systems) to dominate the worldwide FAX and high-speed modem chip market. He was appointed a Rockwell Engineering Fellow and received many commendations for outstanding achievement in Computer Architecture, Engineering, Technical Marketing, Product Planning and Customer Relations. Mr. Horney has a B.S. in Mathematics and Physics and an M.S. in Mathematics from Western Illinois University.
Size:
311 Pages, 22 Figures, 79 Tables, plus Appendix
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