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THE CONVERGENCE OF AUDIO 2001
A Chip Market Analysis

A detailed study of the Audio Chip Market

Table of Contents

I. EXECUTIVE OVERVIEW

A. INTRODUCTION
B. THE ROLE OF AUDIO
C. TYPES OF AUDIO PRODUCTS

II. STUDY METHODOLOGY

A. INTERVIEWS
B. PRODUCTS COVERED
C. APPLICATIONS COVERED

III. MARKET ANALYSIS

A. PC AUDIO MARKET
B. CONSUMER AUDIO MARKET SIZE
C. PROFESSIONAL AUDIO MARKET SIZE
D. OVERALL AUDIO MARKET SIZE

IV. AUDIO STANDARDS / FORMATS

A. DOLBY PRO LOGIC
B. DOLBY PRO LOGIC II
C. DOLBY DIGITAL
D. DOLBY DIGITAL SURROUND EX
E. DOLBY HEADPHONE
F. DIGITAL THEATER SYSTEMS (DTS)
G. DTS-ES
H. THX
I. MPEG

1. MPEG AUDIO

a) Layer I
b) Layer II
c) Layer III

2. MPEG II ADVANCED AUDIO CODING (AAC)
3. MPEG 4

J. MERIDIAN LOSSLESS PACKING
K. SUPER AUDIO CD
L. SONY DYNAMIC DIGITAL SOUND (SDDS)
M. HAVi
N. RMF

V. AUDIO IN THE PC

A. HISTORY OF AUDIO
B. EVOLUTION OF AUDIO IN THE PC

1. PC '99 SPECIFICATION

C. FUTURE TRENDS
D. AUDIO ARCHITECTURES

1. ISA
2. THE MOVE TO PCI

a) AC=97 CODEC
b) AC=97 DIGITAL CONTROLLER

3. ADD-IN CARD MARKET
4. AMR
5. UNIVERSAL SERIAL BUS (USB)
6. 1394 FIREWIRE

VI. AUDIO FEATURES

A. WAVETABLE SYNTHESIS
B. 3D AUDIO

1. DIRECTSOUND
2. A3D
3. QSOUND
4. EAX
5. VMAx
6. SRS
7. SPATIALIZER

VII. ANALOG I/O
A. A/D
B. D/A
C. CODECs

VIII. CONSUMER AUDIO
A. HOME THEATER

1. COMPACT DISC (CD) PLAYER
2. VIDEO CD
3. DIGITAL VERSATILE DISK (DVD)

a) DVD AUDIO
b) DVD CHIP ENCODING
c)DVD Chip Decoders

4. SET-TOP BOX
5. DIGITAL SPEAKERS
6. A/V RECEIVER
7. DIGITAL TV (HDTV)

B. GAME CONSOLES
C. CAR AUDIO
D. INTERNET MUSIC PLAYERS

1. Market Trend
2. Market Players
3. MP3 CRAZE
4. MP3 Technology
5. Portable Players

a)Diamond Rio
b)Creative Nomad
c)Thomson Lyra
d)Samsung Yepp
e)Sony
f)Intel

6. MP3 Auto players

a)EGo
b)Empeg Car

7. Internet Appliances & Cellphones
8. Portable Player Forecast
9. Player Market Share Analysis
10. SOFTWARE SOLUTIONS

a)Beyond MP3

11. AUDIO SOFTWARE SYSTEMS

a)Liquid Audio
b)RealNetworks
c)Microsoft's Windows Media Technologies
12. SECURITY

a)Liquid Audio
b)InterTrust
c)Windows Media Digital Rights Management
d)Sony
E. SDMI
F. CHIP SOLUTIONS

1. Cirrus Logic
2. Micronas
3. STMicroelectronics
4. Texas Instruments
5. Samsung
6. Toshiba

G. STORAGE TECHNOLOGY

1. Market Dynamics
2. Flash Technology

a)CompactFlash Card
b)SmartMedia Card
c)Secure MMC
d)Secure Digital (SD) Card
e)Sony Memory Stick
f)IBM Microdrives

3. Flash Card Forecast

H. INTERNET ENCODING PLANS

1. Recording Industry Assn. of Am. (RIAA)
2. IBM - Madison Project
3. Sony Music Entertainment
4. Virgin Entertainment Group
5. Capricorn Records
6. BMG Entertainment
7. EMI Recorded Music
8. Platinum Entertainment (PTET)
9. Windows Media Support

IX. PROFESSIONAL AUDIO
A. MARKET DISCUSSION
B. HIGH-END APPLICATIONS
C. MID RANGE APPLICATIONS
D. LOW-END APPLICATIONS
E. MOVIE THEATERS

X. COMPANY PROFILES
1. Analog Devices
2. ARM
3. Agere Systems
4. Asahi Kasei Microsystems
5. Burr-Brown/TI
6. C-Cube Microsystems
7. Cirrus Logic
8. Creative Labs
9. Digital Theater Systems
10. Dolby Laboratories
11. Emusic.Com
12. ESS Technology
13. Intel
14. InterTrust
15. LSI Logic
16. Liquid Audio
17. Micronas Semiconductor
18. Microsoft
19. Mp3.Com
20. Motorola
21. MusicMatch
22. National Semiconductor
23. Philips/VLSI Tech.
24. Sandisk
25. Samsung
26. Sony
27. SONICblue/S3
28. Spatializer Audio Labs
29. SRS Labs
30. STMicroelectronics
31. Texas Instruments
32. Thomson/RCA
33. Toshiba
34. Yamaha
35. Zoran

FIGURES

Figure I-1 Typical Audio System
Figure III-1 Total PC Audio Sales
Figure III-2 1999 PC Audio Sales
Figure III-3 2000 PC Audio IC Market Shares
Figure III-4 Total Audio Consumer Market
Figure III-5 Audio Chip Content in Consumer Segment
Figure III-6 2000 Audio Chip content in Consumer Segment
Figure III-7 1999 Consumer Audio IC Market Shares
Figure III-8 2000 Consumer Audio IC Market Shares
Figure III-9 Total IC Pro Audio Market
Figure III-10 1999 Pro Audio IC Market Share
Figure III-11 2000 Pro Audio IC Market Share
Figure III-12 Overall Audio Chip Market
Figure III-13 1999 Audio IC Market Share
Figure III-14 2000 Audio IC Market Share
Figure V-1 Typical ISA System
Figure V-2 ISA Codec Sales
Figure V-3 Intel's AC'97 Concept
Figure V-4 PC Architecture Timeline
Figure V-5 AC'97 Codec Sales in PCs
Figure V-6 PCI Controller Sales
Figure V-7 Controller Sales in Digital Speakers
Figure V-8 Typical High End PCI Card
Figure V-9 Add-In Card Sales
Figure V-10 AMR Block Diagram
Figure VIII-1 CD Player DAC Market
Figure VIII-2 VideoCD Sales
Figure VIII-3 VideoCD Market Shares
Figure VIII-4 DVD Functional Block Diagram
Figure VIII-5 CD Adoption Timeline
Figure VIII-6 DVD Chip Forecast
Figure VIII-7 Digital Set-top Box
Figure VIII-8 Set-Top Decoder Market
Figure VIII-9 Home Digital Speaker Controller Sales
Figure VIII-10 A/V Receiver Market
Figure VIII-11 DSP Sales in A/V Receiver Marke
Figure VIII-12 DTV Broadcast Possibilities
Figure VIII-13 Example DTV Discretionary Broadcast Stream
Figure VIII-14 Digital TV Set-Top Box
Figure VIII-15 DTV Consoles
Figure VIII-16 Total Hardware Game Console Shipments
Figure VIII-17 Audio Processor Sales in Game Consoles
Figure VIII-18 2000 Hardware Game Console Market Share
Figure VIII-19 Car Audio System Forecast
Figure VIII-20 Chip Sales in Car Audio Systems
Figure VIII-21 Portable Player System Block Diagram
Figure VIII-22 Portable Player Unit Sales
Figure VIII-23 Total Portable Player Market
Figure VIII-24 Portable Player Format Breakdown
Figure VIII-25 CD Based MP3 Type Players
Figure VIII-26 MP3 Function in PDAs
Figure VIII-27 MP3 Only Players
Figure VIII-28 Portable Player IC Market
Figure VIII-29 1999 Portable Player Market Forecast
Figure VIII-30 2000 Portable Player Market Share
Figure VIII-31 Chip Manufacturer Market Share in 2000
Figure VIII-32 Number of Software Music Players
Figure VIII-33 Software Functional Model
Figure VIII-34 Flash Card and Portable Player Market Growth
Figure VIII-35 Portable Player Flash Memory
Figure IX-1 Pro Audio Chip Market

Tables

Table III-1 Total PC Chip Audio Market
Table III-2 Total Consumer Chip Audio Market
Table III-3 Audio IC Professional Market
Table III-4 Total Audio Chip Market
Table V-1 Representative ISA Chip Vendors
Table V-2 ISA Audio Codec Chip Market
Table V-3 Representative AC'97 Codec Vendors
Table V-4 Codec Usage sampling in PC Systems
Table V-5 AC'97 Codec Market
Table V-6 PCI Controller Market
Table V-7 PC Digital Speaker Market
Table V-8 Representative PCI Controller Vendors
Table V-9 Representative PCI Audio Usage
Table V-10 Audio Add-In Card Market
Table V-11 Representative PCI Add-In Card Usage
Table V-12 Representative Add-In Card Usage in PCs
Table V-13 Representative USB Controller Vendors
Table V-14 Representative Firewire Vendors
Table VI-1 Yamaha Software Synthesizer Usage
Table VI-2 Representative 3D Positional Audio Licensees
Table VII-1 Representative A/D Chip Vendors
Table VII-2 Representative D/A Chip Vendors
Table VII-3 Representative Codec Chip Vendors
Table VIII-1 CD Player Market
Table VIII-2 VideoCD Player Market
Table VIII-3 WW DVD Audio/Video Markets
Table VIII-4 Representative DVD Chip Vendors
Table VIII-5 Representative DVD Device Usage
Table VIII-6 DBS Set-Top Box Market
Table VIII-7 Cable TV Set-Top Box Market
Table VIII-8 Representative Set-Top Box Chip Vendors
Table VIII-9 Representative Set-Top Box Device Usage
Table VIII-10 Home Digital Speaker Market
Table VIII-11 Digital A/V Receiver Market
Table VIII-12 Representative A/V Receiver Chip Vendors
Table VIII-13 Representative A/V Receiver Product Usage
Table VIII-14 Representative DTV Chips
Table VIII-15 U.S. DTV Market
Table VIII-16 Hardware Game Console Market
Table VIII-17 Car Audio System Market Forecast 1
Table VIII-18 Representative Portable Players
Table VIII-19 Representative Technology use in Portable Players
Table VIII-20 Portable Audio Player Market WW
Table VIII-21 Portable Player Format Breakdown
Table VIII-22 CD Based MP3 Type Players
Table VIII-23 MP3 Function in PDAs
Table VIII-24 Portable Player Chip Market
Table VIII-25 Music Software Player Market
Table VIII-26 Representative Security Formats Supported
Table VIII-27 Representative Portable Player Chip Vendors
Table VIII-28 Representative Flash Card Usage
Table VIII-29 Portable Player Flash Card Market Forecast
Table IX-1 Professional Audio IC Market


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