Forward Concepts is pleased to offer this detailed report on the market opportunities for services, equipment, and selected integrated circuits for the fastest-growing automotive electronics market: Telematics.

Simply defined, Telematics is in-vehicle communications. More specifically, Telematics is the vehicle’s capability to communicate with the outside world. It combines wireless voice and data services with Global Positioning System (GPS) technology to provide specific location services like vehicle navigation, tracking, and emergency services. Although Telematics has begun with operator-based services like those from OnStar™ and ATX, there will be a continual integration of other in-vehicle electronics to encompass entertainment, navigation, and E911 equipment. Since these are presently separate electronic systems, we have included market forecasts for the hottest of these new products.

The report provides extensive analysis and information on the overall consumer Telematics market and its participants. Information and forecasts that benefit the service providers, equipment providers, as well as the chip providers is included. Detailed information on vendors and market forecasts are presented for the overall Telematics market as well as its various sub-segments. Other topics discussed and forecasted include the static and dynamic navigation equipment markets and GPS chips for Telematics as well as Digital Audio broadcasting (DAB).

Digital Audio Broadcasting (DAB) is another means for car manufacturers to add differentiation and gain revenue. DAB promises to revolutionize the car radio market offering digital CD quality sound while adding features like data transmission and commercial-free programming. Although satellite radio implementations have begun, terrestrial DAB presents exciting new, untapped, opportunities for both chip vendors and ODM/OEMs. Detailed information is provided on the two main players in this market segment, Sirius and XM Radio. Market forecasts are also included to predict the unit size and revenue of this evolving market. Although European and Japanese implementations of Telematics are discussed, our forecasts are for the North American consumer automotive market.

NORTH AMERICAN MARKETS THROUGH 2006

• Number of Telematics Subscribers
  
• Telematics Total Equipment Revenue
  
• Telematics Service Vendor Projected Growth
  
• Telematics Service Industry Revenue
  
• Telematics GPS Chip Market
  
• Telematics Control Unit Revenue
  
• Satellite Radio Unit Market
  
• Satellite Radio Revenue
  
• IBOC Radio Unit Market
  
• IBOC Radio Revenue
  
• Total U.S. DAB Revenue

TOPICS COVERED

• Cellular Transceivers
  
• Direct Audio Broadcast (DAB)
  
• E911
  
• GPS Chips
  
• GPS Software
  
• GPS Technology
  
• Satellite DAB
  
• Telematics Connectivity
  
• Telematics Processing Unit
  
• Telematics Services
  
• Telematics Software
  
• Terrestrial DAB
  
• Vehicle Data Buses
  
• Vehicle Interfaces
  
• Vehicle Navigation Technology
  
• Voice Recognition
  

PROFILES OF THE MAJOR PLAYERS

SERVICE PROVIDERS:

• ATX
  
• OnStar
  
• Wingcast
  
  

EQUIPMENT PROVIDERS:

• Alpine
  
• Clarion
  
• Code Technologies
  
• Delphi
  
• Motorola
  
• Siemens
  
• Visteon
  
  

GPS CHIP/MODULE PROVIDERS:

• Analog Devices
  
• Infineon
  
• Motorola
  
• SiRF
  
• SnapTrack
  
• Trimble
  
  

TELEMATICS PROCESSING UNIT VENDORS:

• Analog Devices
  
• Hitachi
  
• Infineon
  
• Intel
  
• Motorola
  
  

VOICE RECOGNITION SOFTWARE VENDORS:

• IBM
  
• ScanSoft (L&H)
  
• Visteon
  
  

DAB SERVICE PROVIDERS:

• iBiquity
  
• Sirius
  
• XM Radio
  

WHO WILL BENEFIT FROM THIS REPORT?

• Strategic Product & Market Planners
  This report provides valuable insight into the overall Telematics market direction. Understanding the role of chips, equipment and services is critical in long-term strategic planning. The detailed forecasts will help you in preparing your own business plans.
  
  
• Marketing and Sales Executives
  Knowledge of competitive product offerings and market strengths of other companies prepares for positioning of your own company’s products in the marketplace. This report can provide you with a quick understanding of the market dynamics that can affect your company’s future direction.
  
  
• System Houses (ODMs/OEMs)
  As a board-, module- or system-level designer or manufacturer, you need to understand both the system market that affects your sales and the chip market dynamics that affect both your component selections as well as your own future product direction. This report can be a significant resource in your automotive electronics product planning.
  
  
• Chip Vendors
  This report will clearly benefit integrated circuit vendors serving or planning to serve wireless, GPS and Telematics markets. With long-term growth prospects much brighter than for most chip products, it is critical for any chip vendor to understand what is necessary to succeed in Telematics. This report can be an indispensable resource in providing direction for your company.
  

AUTHOR

Mahy Churylo is a Forward Concepts associate and the principal author of this report. Ms. Churylo was formerly Product Line Manager for Computer Audio Products at Analog Devices, Inc. She held earlier positions as Field Marketing Manager and Senior Sales Engineer with ADI. Prior to ADI, Ms. Churylo held marketing management, technical sales and product management positions with Sentinel Systems, Hamilton Avnet and Harris Semiconductor. She is the author of Forward Concepts= “The Convergence of Audio” series, “Internet Audio – Beyond MP3,” and “Multimedia Chip Vendors: Company and Product Profiles” reports. Ms. Churylo has an Electrical Engineering degree from Rutgers University.

EDITOR

Will Strauss, President of Forward Concepts, is the editor of this report. Mr. Strauss is an internationally-recognized authority on markets driven by digital signal processing (DSP) Technology. He has an Electrical Engineering degree from Georgia Tech and a Masters degree in business from Southern Methodist University.

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