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TELEMATICS

A MARKET STUDY ON IN-VEHICLE COMMUNICATIONS, NAVIGATION, AND DIGITAL RADIO

Report No. 2202

I. Executive Summary

A. Market Trend
B. Future Migration
C. Study Methodology

II. TelematicsTelematics

A. Definition
B. TelematicsTelematics Players
- 1) Service Providers:
- 2) Car Manufacturers
- 3) Wireless Carriers
- 4) Equipment providers
C. Telematics Technology
D. Complimenting Technologies
E. Telematics Benefits and Drawbacks
- 1) Benefits
- 2) Roadblocks to Telematics
  - a) Safety concerns
  - b) Lack of Standards – single source products
  - OSGI-VEG
  - AMI-C
  - c) Cost
  - d) Demand and Ease of use
  - e) Privacy and security
  - f) Lack of Bandwidth
  - g) Business model
  - h) Product Reliability
  - i) Customer Relations Management (CRM)
F. Telematics Market Size
- 1) Subscriber Market
- 2) Service Provider Forecast
- 3) Telematics Equipment Provider Market Forecast
- 4) Total Telematics Market Revenue
- 5) Telematics End Market Projections

III. Market Players

A. Car Manufacturers
B. Service Providers
- 1) ATX
- 2) OnStar
- 3) Wingcast
- 4) Subscriber Revenue Stream
C. Equipment Providers
- 1) Motorola
- 2) Delphi
  - a) MOBILEARIA
- 3) SiemensSiemens
- 4) Visteon
- 5) Alpine
- 6) Clarion
- 7) Code Technologies
D. Wireless Carriers
- 1) E911
- a) The Mandate!
- b) FCC Ruling
  - Phase I
  - Phase II
- c) Wireless E911 Background
- d) GPS Solutions
- e) Embedded Wireless Market Trends and Forces

IV. TelematicsTelematics Equipment Components

A. Global Positioning System
- 1) What is GPS
- 2) The Role of GPS
- 3) A Brief History of GPS
- 4) GPS Technology
- 5) GPS Applications
- 6) GPS Software
- 7) Overview of IC’s in the GPS Receiver Block
  - a) Motorola OnCore
    - M12 OnCore™
    - SL OnCore™
    - GT Plus OnCore
  - b) SnapTrack
    - SnapCore™
  - c) SiRF TECHNOLOGY CHIPSET
    - SiRFstarIIe/LP
    - SiRFstarI/LX
    - SiRFstarII
  - d) Trimble Navigation
    - FirstGPS™ Architecture
  - e) Infineon
  - f) Analog Devices
  - g) GPS Chip Market
  - h) GPS Applications
- 8) Vehicle Navigation
  - a) Technology Background
  - b) Overview of Vehicle Navigation
  - c) Vehicle Navigation Technology
    - (1) Maps and Points of Interest
    - (2) Integrated Navigation Systems
    - (3) Traffic Advisory Services
    - (4) Emergency Response
    - (5) Navigation Systems Overview and Market Forces
    - (6) Market Trends and Issues
B. TelematicsTelematics Processing Unit
- 1) Motorola MobileGT
  - Motorola’s MGT5100 Processor
- 2) Intel
- 3) Hitachi
- 4) Infineon
- 5) Analog Devices
C. Cellular Transceiver
D. Vehicle Interface
- 1) The Automotive Component Life Cycle
- 2) ITS Data Bus
- 3) MOST
E. Telematics Software
- 1) Operating Systems
- 2) Voice Recognition
  - a) IBM ViaVoice™
  - b) Visteon Voice Technology
  - c) Lernout & Hauspie/ScanSoft
    - ASR-1600
F. TelematicsTelematics Connectivity
- 1) Bluetooth
  - a) Technology

V. Digital Audio BroadcastingDigital Audio Broadcasting (DABDAB)

A. DAB Technology
B. Terrestrial Digital Radio
- 1) IBOC Technology
- 2) IBOC Market Forecast
C. Satellite Radio
- 1) Sirius
- 2) XM Radio
- 3) Satellite Radio Market Analysis

Figures

Figure I-1 Projected US DAB Revenue
Figure I-2 Total NA $ Telematics Revenue
Figure I-3 Timeline of Telematics Features
Figure II-1 Simple Telematics Block Diagram
Figure II-2 Basic TCU Block Diagram
Figure II-3 Projected Subscriber Growth22
Figure II-4 Projected Telematics Service Revenue
Figure II-5 Projected US TCU Revenue Growth
Figure II-6 Total NA Revenue Generated to Equipment & Service Providers
Figure II-7 Total NA Telematics Revenue
Figure II-8 Total H/W End User Market ($B)
Figure II-9 Total Available Market
Figure II-10 Sub-Segment % of Total Market
Figure III-1 Growth of Telematics Enabled Vehicles
Figure III-2 Projected Subscriber Growth by Service Provider
Figure III-3 2001 Service Provider Market Share
Figure III-4 Projected ATX Subscriber Growth
Figure III-5 Projected OnStar Subscriber Growth
Figure III-6 2001 Market Share for Cars sold in US
Figure III-7 Detailed TCU Block Diagram
Figure III-8 Percentage of GPS enabled phones
Figure III-9 GPS Chip Revenue due to E911
Figure IV-1 Typical GPS System Architecture
Figure IV-2 Motorola's OnCore Chip Block Diagram
Figure IV-3 SnapTrack’s System Solution
Figure IV-4 ADI NAV2300 System Solution
Figure IV-5 Projection of GPS Chip Content in Telematics
Figure IV-6 MobileGT Architecture
Figure IV-7 MGT5100 For Automotive Applications
Figure IV-8 Cellular Connection Block Diagram
Figure IV-9 IDB Implementation
Figure V-1 AM Receiver Block Diagram
Figure V-2 IBOC AM Transmission System
Figure V-3 FM Receiver Block Diagram
Figure V-4 IBOC FM Transmission System
Figure V-5 Hybrid and All-Digital AM & FM IBOC Modes
Figure V-6 Projection for IBOC Proliferation
Figure V-7 Projected IBOC Revenue Growth
Figure V-8 Projected Growth for Satellite Radio
Figure V-9 Total US DAB Revenue

Tables

Table II-1 Total Number of Telematics Subscribers
Table II-2 Projected Revenue from the Service Industry
Table II-3 Projected N.A. Growth for TCU Revenue
Table II-4 Projected Total NA Telematics Revenue to Equip. & Service Providers
Table II-5 Projected Growth for Telematics End Market
Table II-6 Total Available Telematics Market
Table III-1 Service Providers at a Glance
Table III-2 GPS Enabled Cell Phones
Table IV-1 Selected Civilian Applications of GPS Technology
Table IV-2 Projection for GPS chip Market in Telematics
Table V-1 IBOC Proliferation in Vehicles
Table V-2 Revenue Generated through IBOC Radios
Table V-3 Projected Growth for Satellite Radio
Table V-4 Expected Revenue Generation from Satellite Radio
Table V-5 Total US Revenue Generated from DAB

Home	TELEMATICS A MARKET STUDY ON IN-VEHICLE COMMUNICATIONS, NAVIGATION, AND DIGITAL RADIO Report No. 2202 Table Of Contents I. Executive Summary A. Market Trend B. Future Migration C. Study Methodology II. TelematicsTelematics A. Definition B. TelematicsTelematics Players 1) Service Providers: 2) Car Manufacturers 3) Wireless Carriers 4) Equipment providers C. Telematics Technology D. Complimenting Technologies E. Telematics Benefits and Drawbacks 1) Benefits 2) Roadblocks to Telematics a) Safety concerns b) Lack of Standards – single source products OSGI-VEG AMI-C c) Cost d) Demand and Ease of use e) Privacy and security f) Lack of Bandwidth g) Business model h) Product Reliability i) Customer Relations Management (CRM) F. Telematics Market Size 1) Subscriber Market 2) Service Provider Forecast 3) Telematics Equipment Provider Market Forecast 4) Total Telematics Market Revenue 5) Telematics End Market Projections III. Market Players A. Car Manufacturers B. Service Providers 1) ATX 2) OnStar 3) Wingcast 4) Subscriber Revenue Stream C. Equipment Providers 1) Motorola 2) Delphi a) MOBILEARIA 3) SiemensSiemens 4) Visteon 5) Alpine 6) Clarion 7) Code Technologies D. Wireless Carriers 1) E911 a) The Mandate! b) FCC Ruling Phase I Phase II c) Wireless E911 Background d) GPS Solutions e) Embedded Wireless Market Trends and Forces IV. TelematicsTelematics Equipment Components A. Global Positioning System 1) What is GPS 2) The Role of GPS 3) A Brief History of GPS 4) GPS Technology 5) GPS Applications 6) GPS Software 7) Overview of IC’s in the GPS Receiver Block a) Motorola OnCore M12 OnCore™ SL OnCore™ GT Plus OnCore b) SnapTrack SnapCore™ c) SiRF TECHNOLOGY CHIPSET SiRFstarIIe/LP SiRFstarI/LX SiRFstarII d) Trimble Navigation FirstGPS™ Architecture e) Infineon f) Analog Devices g) GPS Chip Market h) GPS Applications 8) Vehicle Navigation a) Technology Background b) Overview of Vehicle Navigation c) Vehicle Navigation Technology (1) Maps and Points of Interest (2) Integrated Navigation Systems (3) Traffic Advisory Services (4) Emergency Response (5) Navigation Systems Overview and Market Forces (6) Market Trends and Issues B. TelematicsTelematics Processing Unit 1) Motorola MobileGT Motorola’s MGT5100 Processor 2) Intel 3) Hitachi 4) Infineon 5) Analog Devices C. Cellular Transceiver D. Vehicle Interface 1) The Automotive Component Life Cycle 2) ITS Data Bus 3) MOST E. Telematics Software 1) Operating Systems 2) Voice Recognition a) IBM ViaVoice™ b) Visteon Voice Technology c) Lernout & Hauspie/ScanSoft ASR-1600 F. TelematicsTelematics Connectivity 1) Bluetooth a) Technology V. Digital Audio BroadcastingDigital Audio Broadcasting (DABDAB) A. DAB Technology B. Terrestrial Digital Radio 1) IBOC Technology 2) IBOC Market Forecast C. Satellite Radio 1) Sirius 2) XM Radio 3) Satellite Radio Market Analysis Figures Figure I-1 Projected US DAB Revenue Figure I-2 Total NA $ Telematics Revenue Figure I-3 Timeline of Telematics Features Figure II-1 Simple Telematics Block Diagram Figure II-2 Basic TCU Block Diagram Figure II-3 Projected Subscriber Growth22 Figure II-4 Projected Telematics Service Revenue Figure II-5 Projected US TCU Revenue Growth Figure II-6 Total NA Revenue Generated to Equipment & Service Providers Figure II-7 Total NA Telematics Revenue Figure II-8 Total H/W End User Market ($B) Figure II-9 Total Available Market Figure II-10 Sub-Segment % of Total Market Figure III-1 Growth of Telematics Enabled Vehicles Figure III-2 Projected Subscriber Growth by Service Provider Figure III-3 2001 Service Provider Market Share Figure III-4 Projected ATX Subscriber Growth Figure III-5 Projected OnStar Subscriber Growth Figure III-6 2001 Market Share for Cars sold in US Figure III-7 Detailed TCU Block Diagram Figure III-8 Percentage of GPS enabled phones Figure III-9 GPS Chip Revenue due to E911 Figure IV-1 Typical GPS System Architecture Figure IV-2 Motorola's OnCore Chip Block Diagram Figure IV-3 SnapTrack’s System Solution Figure IV-4 ADI NAV2300 System Solution Figure IV-5 Projection of GPS Chip Content in Telematics Figure IV-6 MobileGT Architecture Figure IV-7 MGT5100 For Automotive Applications Figure IV-8 Cellular Connection Block Diagram Figure IV-9 IDB Implementation Figure V-1 AM Receiver Block Diagram Figure V-2 IBOC AM Transmission System Figure V-3 FM Receiver Block Diagram Figure V-4 IBOC FM Transmission System Figure V-5 Hybrid and All-Digital AM & FM IBOC Modes Figure V-6 Projection for IBOC Proliferation Figure V-7 Projected IBOC Revenue Growth Figure V-8 Projected Growth for Satellite Radio Figure V-9 Total US DAB Revenue Tables Table II-1 Total Number of Telematics Subscribers Table II-2 Projected Revenue from the Service Industry Table II-3 Projected N.A. Growth for TCU Revenue Table II-4 Projected Total NA Telematics Revenue to Equip. & Service Providers Table II-5 Projected Growth for Telematics End Market Table II-6 Total Available Telematics Market Table III-1 Service Providers at a Glance Table III-2 GPS Enabled Cell Phones Table IV-1 Selected Civilian Applications of GPS Technology Table IV-2 Projection for GPS chip Market in Telematics Table V-1 IBOC Proliferation in Vehicles Table V-2 Revenue Generated through IBOC Radios Table V-3 Projected Growth for Satellite Radio Table V-4 Expected Revenue Generation from Satellite Radio Table V-5 Total US Revenue Generated from DAB
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TELEMATICS

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