FWD Concepts Front Page

Wi-Fi HOTSPOT OPPORTUNITIES
EXPLOITING THE NEW PHENOMENON

Report No. 3030

I. EXECUTIVE OVERVIEW

A. Overview
B. The Nature of the Inquiry
C. Toward a Definition
D. Scope and Methodology
E. Primary Emphasis, Economics
F. Structure of this Report

II. ORIGINS & ENABLERS

A. The Cybercafe – Influence More than Ancestor
B. The Standards Revolution
C. Repurposed Technology
- 1. A further word on the status of Wi-Fi as repurposed technology:
D. The Hotspot Industry Post-Standards – the Pioneers
- 1. MobileStar, et al
- 2. Enter Boingo and the Boom Mentality

III. INFRASTRUCTURE & PLATFORMS

A. THE ECONOMICS & LOGISTICS OF BUILDING HOTSPOTS
B. Basic Connectivity – the Wireless Component
- 1. Standards and Sub standards
C. The Unlicensed Landscape
- 1. Coping With Interference in the Unlicensed Bands
D. Waiting in the Wings – 802.11a and 802.11g
E. The Open Spectrum Movement
F. Blue Tooth or Red Herring?
- 1. UWB waiting in the wings
G. Putting a Price on Hotspots or the Low Barrier to Entry Argument
H. Securing Access
I. Turnkey Operation Systems
J. Deploying Multiple Access Points
K. The Terminal Conundrum
L. Pricing of Services
- 1. Growing Bigger
- 2. The Rudiments Revisited
M. Return On Investment
- 1. One-Time Expenditures
- 2. Recurrent Expenditures
- 3. Revenues
- 4. Profitability

IV. DEFINING THE MARKETS

A. The Subscriber
- 1. The Business User
- 2. The Consumer
B. The Venues
- 1. Hospitality
  - a) Airports
  - b) Hotels
  - c) Convention Centers
- 2. Transport
  - a) Trains, Subways and Stations
  - b) Airplanes
  - c) Cruise Ships
- 3. Around Town
  - a) Cafes and Restaurants
  - b) Shopping Malls
  - c) Internet Pay Phones
  - d) Parks and Plazas
  - e) Citywide Networks
  - f) Retail Chains6
- 4. Other Venues
  - a) Marinas
  - b) Purely Experimental
  - c) The Anti-venues, Municipal Hotspots & Private Freenets
  - d) Enterprise Hotspots
- 5. Winners and Losers

V. THE HOTSPOT MARKET

A. Hotspot Growth Patterns
B. Hotspot Service Providers at beginning of 200
C. U.S. Market
D. Asian Market
E. European Market
F. Projecting Usage Rates
G. Projecting Profits
H. Projecting Backhaul and Core Requirements

VI. VENDORS & SERVICE PROVIDERS

A. THE MAJOR CATEGORIES
- 1. The Service Providers
  - a) Telco Incumbents
  - b) Wireline Carriers
  - c) Mobile Carriers
  - d) Internet Service Providers
  - e) Multi-vendor Industry Initiatives
  - f) Independent Service Providers
B. Infrastructure and Support

1. Aggregators
2. Operations Support Systems and Billing & Management
3. Wholly Other, the Avaya-Motorola-Proxim Play
4. Hardware and Expediters

VII. ISSUES & SOLUTIONS

A. Where It Fits Within the Broader Communications Universe
B. Applications and Content
C. Security

VIII. SUMMARY & CONCLUSIONS

IX. APPENDIX

A. Acronyms & Abbreviations

Figures

Figure 1 Global Public Hotspot Site Growth by Company 2001-200
Figure 2 Global Distribution of Public WLAN Sites
Figure 3 New Hotspots per year: U.S.
Figure 4 Total Hotspots in the U.S.
Figure 5 New Hotspots in Asia
Figure 6 Number of Hotspots in Asia
Figure 7 New European Hotspots per Year
Figure 8 Total Hotspots in Europe
Figure 9 Sessions per Year in the U.S.
Figure 10 Sessions per Year in Europe
Figure 11 Revenues for U.S. Hotspots
Figure 12 Hotspot Revenues for Europe

Tables

Table 1 Global Public Hotspot Site Growth by Company 2001-200
Table 2 Representative Wireline Incumbents Providing Hotspot Services
Table 3 Representative Mobile Incumbents Providing Hotspot Services
Table 4 Representative Hotspot Wireless ISPs
Table 5 Representative U.S. Independent Hotspot Service Providers
Table 6 Representative European Independent Hotspot Service Providers
Table 7 Representative Asia/Pacific Independent Hotspot Service Providers
Table 8 Representative Hotspot Aggregators
Table 9 Representative Hotspot Network Software Houses
Table 10 Representative Hotspot-Specific Equipment Manufacturers

Home	Wi-Fi HOTSPOT OPPORTUNITIES EXPLOITING THE NEW PHENOMENON Report No. 3030 Table Of Contents I. EXECUTIVE OVERVIEW A. Overview B. The Nature of the Inquiry C. Toward a Definition D. Scope and Methodology E. Primary Emphasis, Economics F. Structure of this Report II. ORIGINS & ENABLERS A. The Cybercafe – Influence More than Ancestor B. The Standards Revolution C. Repurposed Technology 1. A further word on the status of Wi-Fi as repurposed technology: D. The Hotspot Industry Post-Standards – the Pioneers 1. MobileStar, et al 2. Enter Boingo and the Boom Mentality III. INFRASTRUCTURE & PLATFORMS A. THE ECONOMICS & LOGISTICS OF BUILDING HOTSPOTS B. Basic Connectivity – the Wireless Component 1. Standards and Sub standards C. The Unlicensed Landscape 1. Coping With Interference in the Unlicensed Bands D. Waiting in the Wings – 802.11a and 802.11g E. The Open Spectrum Movement F. Blue Tooth or Red Herring? 1. UWB waiting in the wings G. Putting a Price on Hotspots or the Low Barrier to Entry Argument H. Securing Access I. Turnkey Operation Systems J. Deploying Multiple Access Points K. The Terminal Conundrum L. Pricing of Services 1. Growing Bigger 2. The Rudiments Revisited M. Return On Investment 1. One-Time Expenditures 2. Recurrent Expenditures 3. Revenues 4. Profitability IV. DEFINING THE MARKETS A. The Subscriber 1. The Business User 2. The Consumer B. The Venues 1. Hospitality a) Airports b) Hotels c) Convention Centers 2. Transport a) Trains, Subways and Stations b) Airplanes c) Cruise Ships 3. Around Town a) Cafes and Restaurants b) Shopping Malls c) Internet Pay Phones d) Parks and Plazas e) Citywide Networks f) Retail Chains6 4. Other Venues a) Marinas b) Purely Experimental c) The Anti-venues, Municipal Hotspots & Private Freenets d) Enterprise Hotspots 5. Winners and Losers V. THE HOTSPOT MARKET A. Hotspot Growth Patterns B. Hotspot Service Providers at beginning of 200 C. U.S. Market D. Asian Market E. European Market F. Projecting Usage Rates G. Projecting Profits H. Projecting Backhaul and Core Requirements VI. VENDORS & SERVICE PROVIDERS A. THE MAJOR CATEGORIES 1. The Service Providers a) Telco Incumbents b) Wireline Carriers c) Mobile Carriers d) Internet Service Providers e) Multi-vendor Industry Initiatives f) Independent Service Providers B. Infrastructure and Support 1. Aggregators 2. Operations Support Systems and Billing & Management 3. Wholly Other, the Avaya-Motorola-Proxim Play 4. Hardware and Expediters VII. ISSUES & SOLUTIONS A. Where It Fits Within the Broader Communications Universe B. Applications and Content C. Security VIII. SUMMARY & CONCLUSIONS IX. APPENDIX A. Acronyms & Abbreviations Figures Figure 1 Global Public Hotspot Site Growth by Company 2001-200 Figure 2 Global Distribution of Public WLAN Sites Figure 3 New Hotspots per year: U.S. Figure 4 Total Hotspots in the U.S. Figure 5 New Hotspots in Asia Figure 6 Number of Hotspots in Asia Figure 7 New European Hotspots per Year Figure 8 Total Hotspots in Europe Figure 9 Sessions per Year in the U.S. Figure 10 Sessions per Year in Europe Figure 11 Revenues for U.S. Hotspots Figure 12 Hotspot Revenues for Europe Tables Table 1 Global Public Hotspot Site Growth by Company 2001-200 Table 2 Representative Wireline Incumbents Providing Hotspot Services Table 3 Representative Mobile Incumbents Providing Hotspot Services Table 4 Representative Hotspot Wireless ISPs Table 5 Representative U.S. Independent Hotspot Service Providers Table 6 Representative European Independent Hotspot Service Providers Table 7 Representative Asia/Pacific Independent Hotspot Service Providers Table 8 Representative Hotspot Aggregators Table 9 Representative Hotspot Network Software Houses Table 10 Representative Hotspot-Specific Equipment Manufacturers
STUDIES Last Updated: 6/11//08
See Available Market Studies Order Now!
DSP BULLETINS Last Updated: 9/4/08

PRESS RELEASES Last Updated: 6/11/08

DSP ARTICLES Articles written by Will Strauss


DSP LINKS Great Online DSP Resources
DSP Internet References Newsgroups
COMPANY
Company Information Location Map Contact Information
REGISTER
Register To Receive FREE DSP Market Bulletins And Be Notified Of New Studies

Copyright © 2008 Forward Concepts Co. "Forward Concepts" and the stylized FC logo are registered trademarks of Forward Concepts Co. ® Reg. U.S. Pat. & T. Office.

Wi-Fi HOTSPOT OPPORTUNITIES EXPLOITING THE NEW PHENOMENON

Table Of Contents

Figures

Tables

Wi-Fi HOTSPOT OPPORTUNITIES
EXPLOITING THE NEW PHENOMENON