I. AUDIO MARKET DYNAMICS
A. Introduction
B. The Birth of Multimedia
C. Key Study Findings
D. Markets & Media in Transition
E. The Consumer Chooses
F. How Major Players Mostly Missed the Market
G. Product Trends
1. Down-Market Trend
2. Digital Radio (DAB)
3. Individual Product Innovations
4. Residential Media Servers
5. Mini Compos/Microcomponent Systems
H. The Digital Juggernaut and What It Means for the Semiconductor Industry
1. Scope & Methodology
II. CONSUMER AUDIO HISTORY
A. Audio--The Dynamics of Change From an
Historical Perspective
1. Birth of an Industry
2. High Fidelity
3. The Console: A Household
"Appliance"
4. Stereo
5. The American Ascendancy in Consumer Audio
B. The Japanese Takeover
C. The Era of Complexity – the
Proliferation of Formats & the Birth ofAutosound
1. The Quad Debacle
2. From Quad to Home Theater
D. The CD & the Matter of Major
Industry Initiatives
1. Rack Systems & the
Utter Depreciation of High Fidelity
E. Enter DSP
1. The Eighties– Product Development above Technology Development
F. Enter DVD
1. Enter the DVD
Receiver: "Theater in a Box"
G. Peer-to-Peer & MP3 – the
New World
Order
H. Enter the iPOD
I. Enter the Video iPOD
J. Underground Technologies &
the Future
III. THE BASICS: CHIP CODECS &
CONVERTERS
A. Basic Converters & Codecs
B. Converters
1. Audio Codec Chip
Vendors
IV. SOFTWARE CODECS
A. Introduction
B. Lossless Compression Codecs
C. Lossy Compression Codecs
1. Trends in Software
Codecs
2. The Dolby Codecs
3. Dolby in the
Semiconductor Space
4. The MPEG Audio Codecs
a) Proprietary
MP3 Extensions
b) MPEG-4 & MPEG-7
5. Implications for
Semiconductor Manufacturers
6. Windows Media Audio
7. DTS
8.
PAC (Perceptual Audio Codec)
9. ATRAC
10. Others
11. Codec Rivalry
D. Approaches to Audio on the PC –
Hardware & Software
V. POST-PROCESSING: EMERSIVE SOUND
A. Overview
B. Impact on the Industry – Past
& Future
C. The New Technologies & Their
Implications
D. The
Multi-channel Formats
1.
Matrix Multi-channel Formats
2. The Dolby Surround Matrix formats
3. Circle Surround
4. Discrete
Multi-channel Formats
a)
Discrete Multi-Channel Chips
5. Enhanced Two-Channel Formats
6. SRS
7. Spatializer
8. QSound
9. Yamaha’s Silent
Cinema
E. The Struggle for Market Share
VI. HOME AUDIO
A. Introduction
B. A/V Receivers, DVD Receivers
& DSPs
C. Optical Disc Based Systems
1. Compact Disc Players
2. CD
Player Chip Market
3. CD Recorders
4. DVD Players &
Recorders
a) The
Lesson of Failed Media Introductions
5. DVD Takeaways
6. DVD & the VCR –
Familiar Pattern or Market Anomaly?
a) Compact
Disc: Replacement Format Par Excellence
7. DVD – Augmenting the Formula
8. Why DVD Succeeded
9. Mid-Term Prognosis
& DVD Market Projections
10. DVD Audio
11. DVD Successors?
a) Blu-Ray & HD-DVD
b) HVD
c) DVD
Historical Perspective
12. Combination Players
D. DVD Player Chip Market
1. Recordable DVD
a) Recordable
DVD and the Semiconductor Industry
E. Televisions
1. TV Display Formats
2. Small-Format
Televisions
3. Televisions &
Audio Semiconductor Sales
F. Set Top Boxes & Media
Gateways
1. STB Market Dynamics
a) Set Top
Box Audio Chips
G. Radio
1. Radio Market History
& Dynamics
2. Digital
Radio
3.
The Digital Radio Dial
4.
Digital Radio Audio Protocols
a) Digital Radio Revitalization?
5. Whither Internet
Radio?
a) Digital
Radio Going Forward
6. DAB Market
Projections
a) Digital
Radio Chips
b) Analog
Radio Chips
VII. PORTABLE AUDIO
A. The New Portable Media
1. Anatomy of a Basic
Portable Player
a) Some
Useful Concepts
2. The Prehistory of
Personal Music Systems & What It Portends
a) The
Transistor Radio and Sony
b) The
Walkman Experience
c) Discman
& MiniDisc
B. Portable Player Market
1. What’s Driving What?
C. Whither Portable Players?
1. Viral &
Retroviral Marketing
a) DAB
2. Further Out
3. Personal Audio Player
Chip Market
D. Multimedia Mobile Phones
1. Audio in Mobile
Phones
2. Cellphone Ring
Tone/MP3 Chip Market
E. Semi-Portable Devices
1. Boom Boxes
2. Mini Compos
3. Micro & Portable
Chip Markets
VIII. PC AUDIO
A. Introduction
B. How Computer Audio is Configured
1. Creative Technology’s
Sound Blaster
2. The Intel Role
C. Microsoft Protocols &
Strategy
D. Computer Audio Chip Market
IX. ELECTRONIC GAMING AUDIO
A. Introduction
B. Of Physical Platforms &
Industry Evolution
1. Gaming Audio Fundamentals
2. Trends & Future
Projections
3. Categories of Audio
Software for Games
4. Creative Technology’s
EAX
5. Sensaura Audio
Software
6. Games Going Forward
C. Gaming Consoles
1. Gaming Market
Dynamics – Turbulent & Cyclical
2. Convergence & the
Gaming Console
3. Gaming Growth
Projections
4. Game Chip Market
X. AUTOSOUND
A. Basic Autosound System
Considerations
1. Autosound Signal
Sources
2. Autosound
Amplification
3. Autosound Market
Dynamics
4. Autosound Chip Market
XI. PROFESSIONAL AUDIO DISCUSSION
A. Overview
B. High-End Applications
C. Mid-Range Applications
D. Low-End Applications
E. Movie Theaters
XII. DSP/RISC AUDIO-SPECIFIC
PRODUCTS
A. Introduction
1.
Analog Devices-SigmaDSP™
2.
ARC International-ARC Sound™
3.
CEVA-Audio™
4.
MIPS Consumer-Audio Platform™
5. Freescale-Symphony® Audio
6. Tensilica-Diamond 330HiFi™
7.
Texas Instruments-Aureus™
B. Programmable
DSP Audio Market
XIII. AUDIO
AMPLIFIERS
A. Background
B. Class D Amplifiers
C. Benefits of Class D operation
D. Audio Class D Amplifier Market
XIV. INTERFACE STANDARDS
XV. AUDIO CHIP MARKET SUMMARY
A. Introduction
B. Audio Semiconductor Types
1. Where It’s All Tending
C. Summary Market Size
D. Overall Audio Chip Vendor
Rankings
E. Summary Remarks
XVI. AUDIO VENDOR PROFILES
1. Actions Semiconductor
2. Analog Devices
3. AKM
4. Apogee
5. C-Media
6. ChipNuts Technology
7. Cirrus Logic
8. Creative Technology, Ltd.
9. D2 Audio
10. ESS
11. Fangtek
12. Freescale
13. Indigo
Technologies
14. Intel
15. LSI
Logic
16. JAM
Technologies
17. Maxim
18. MCS Logic
19. MediaTek
20. Micronas
21. National Semiconductor
22. NEC
23. NeoFidelity
24. Nvidia
25. OKI Semiconductor
26. Philips Semiconductor
27. PortalPlayer
28. Power Analog Microelectronics
29. Pulsus
30. Realtek
31. Renesas
32. Rohm
33. Samsung
34. Sanyo Electric Company
35. SigmaTel
36. Sony
37. STMicroelectronics
38. SunPlus
39. Telechips
40.
Texas
Instruments
41. Tripath Technology
42. Wolfson
43. Xware Technology
44. Yamaha
45. Zoran
XVII. AUDIO ABBREVIATIONS &
ACRONYMS
FIGURES
Figure 1 DVD Functional Block Diagram
Figure 2 Basic Digital Audio System Diagram
Figure 3 Commercial Codec for Portable
Audio
Figure 4 Audio Codec Shipments
Figure 5 Basic Audio/Video Signal Compression Diagram
Figure 6 Estimated Dolby Codec Chip Forecast
Figure 7 Embedded MPEG Audio Shipments
Figure 8 A/V Receiver Shipments
Figure 9 DVD Receiver Shipments
Figure 10 CD Player Shipments (U. S. )
Figure 11 CD Player Shipments
Figure 12 DVD Player Shipments
Figure 13 DVD Player Shipments (U. S. )
Figure 14 DVD 2-Channel DAC Shipments
Figure 15 DVD 6-Channel DAC Shipments
Figure 16 DVD Player SoC (w/integral DACs) Shipments
Figure 17 DVD-R SoC Shipments
Figure 18 DVD ROM Shipments
Figure 19 DVD-R SoC (w/integrated DACs) Market
Figure 20 Digital Television Console Shipments (U. S. & WW)
Figure 21 Large Area Display Shipments
Figure 22 Flat Panel Display Shipments
Figure 23 DTV Amplifier SoC Shipments
Figure 24 Advanced Set Top Box Shipments
Figure 25 DAB Receiver Shipments
Figure 26 Analog Radio Shipments
Figure 27 Personal Audio Player Shipments
Figure 28 MP3 Chip Supplier Market Shares: 2005
Figure 29 MP3 Player Controller+DAC vs. SoC Shipments
Figure 30 MP3 Player SoC w/Integrated DAC Shipments
Figure 31 Cellphone Ring Tone/MP3 Market 2005-2010
Figure 32 Ring Tone Vendor Market Shares: 2005
Figure 33 Mini Compo Shipments
Figure 34 Intel's AC-97 Functional Diagram
Figure 35 Intel's HD Audio Functional Diagram
Figure 36 Sound Card Shipments
Figure 37 PC Audio Chip Supplier Market shares: 2005
Figure 38 Video Game Console Shipments
Figure 39 Aftermarket Autosound Shipments
Figure 40 Audio Programmable DSP Market
Figure 41 Class A Output Stage Circuit
Figure 42 Class B Output Stage
Figure 43 Analog vs. Digital
Amplifier
Figure 44 Power Efficiency Comparison
Figure 45 Total Class D Chip Market Forecast
Figure 46 Audio Class D Amplifier Markets: 2005
Figure 47 Audio Class D Amplifier Markets: 2010
Figure 48 Audio Class D Chip Vendor Market Shares: 2005
TABLES
Table 1 Typical Post-Processing Audio Algorithms
Table 2 A/V Receiver/DSP/DAC & AMP Chip Forecast
Table 3 DVD Receiver/DSP Forecast
Table 4 CD Player DAC & SoC Markets
Table 5 DVD Player DAC Market
Table 6 DVD 2-Channel DAC Market
Table 7 DVD 6-Channel DAC Market
Table 8 DVD Player SoC (w/integral DACs) Market
Table 9 DVD-R SoC (w/integrated DACs) Market
Table 10 DTV Audio Discrete Codec Market
Table 11 TV-On-a-Chip (with integral DACs) Market
Table 12 Set Top Box Audio Codec Market
Table 13 Set Top Box SoC (w/integral DACs) Market
Table 14 DAB SoC (w/integral Codec & Amp) Market
Table 15 MP3 Player DAC Market
Table 16 MP3 Player SoC (w/integrated DAC) Market
Table 17 Cellphone Ring Tone/melody Chips
Table 18 Mini Compos Dsp Market
Table 19 Sound Card DSP Market
Table 20 PC Audio SoC Market (AC'97 & HD Audio)
Table 21 Game Console Audio Chip Market
Table 22 Automotive Console DSP Market
Table 23 Automotive DAC & Amplifier Market
Table 24 Market for Programmable DSPs Applied to Audio
Table 25 Detailed Class D Chip Market Forecast
Table 26 Summary Audio Chip Markets: '05-'10
